Charity shops across the area are appealing to anyone who received an unwanted gift this Christmas to donate it to a good cause.
The British Heart Foundation, which has a shop in High Street, Stamford, released research that showed 57 percent of people receive at least one gift that they do not want every Christmas.
And the charity is now asking people to donate them to its annual Unwanted Christmas Gifts Appeal.
British Heart Foundation area manager Amanda Simpson said: “People often receive perfectly good gifts that are just not to their taste, are the wrong size, or even two of the same gift.
“We encourage people to donate these items our shops so that unwanted Christmas gifts can help in the fight against heart disease.”
The campaign is being echoed by numerous charities which are active in the area including the Mind shop in Stamford.
Volunteers said Mind needs to re-stock its shelves with books, clothing, winter coats, accessories and DVDs.
Stamford Mind shop manager Victoria Easton said: “Christmas is a time when everyone would like to buy and give gifts to their loved ones.
“This year many people are feeling the pinch, and charity shops have proved to be a great option for those on a budget. However, due to a dearth in donations, Mind cannot meet the additional demand.
“The Mind shop in Stamford is therefore asking people to look carefully at last year’s gifts, that they no longer need and donate them.
Volunteers at Sally Anne’s, Salvation Army charity shop, in West Street, Bourne, are also keen to get restocked.
Bourne corps secretary Charles Green said: “We would be delighted to accept unwanted gifts. We need donations all year round but especially at this time of year as there is always a bit of a lull.”
Ann Brown, assistant manager at the Cancer Research UK shop in Market Place, Oakham, said: “We have been inundated with donations. We have had lots of children’s toys which have been discarded for new ones but we are always looking for more.”