Free courses for independent retailers are being organised by South Kesteven to help increase footfall and get customers to spend more.
The specialist courses will be held in Stamford with others at Market Deeping and which will also cover Bourne and the Deepings.
Dedicated business adviser Aimee Holland will be delivering the courses.
The aim is to create strategies that will help retailers build up a loyal customer base and not only survive but also thrive.
David Mather, the council’s development and growth project manager, said: “Independent retailers are the life blood of our towns and we are committed to helping them in every way we can.
“Every retailer wants more customers, for them to spend more money and generate more profit.
“People shop all the time so it makes sense for any retailer to build a customer base by applying some vital strategies for success and these courses are designed to tackle exactly that.”
The first course on June 15 will look at increasing footfall and the second on June 29 will tackle encouraging customers to spend more. Both will take place in the Burley Room at the Stamford Arts Centre from 6pm to 7pm.
The following month, increasing footfall will be covered on July 13 and getting customers to spend more on July 27.
Both meetings will take place at the Eventus Business Innovation Centre, Market Deeping from 6pm to 7pm.
To book call 0300 3000101.