Share memories of Sacrewell Farm ahead of rebrand

The watermill at Sacrewell EMN-140408-172043001
The watermill at Sacrewell EMN-140408-172043001

A farm that is undergoing a major rebrand is asking people to share their memories as it prepares to unveil its new look.

Staff at Sacrewell, formerly Sacrewell Farm and Country Centre, will be asking visitors to share their memories of the farm from over its 50-year history at its annual harvest festival on Saturday and Sunday, September 13 and 14.

The best memories, which can include drawings and photographs, will be chosen to go into a time capsule.

The capsule, which will also include the history of the farm over the last 50 years, will be buried near the millhouse.

It is part of the farm’s £1.7m Watermill Project, which was partly funded by the Heritage Lottery Fund, which includes a visitor centre and aims to bring even more visitors to the farm.

Sacrewell is part of the William Scott Abbott Trust, which this year celebrates its 50th anniversary.

Marketing executive Megan Allen: “There’s so much change happening here this year with the Watermill Project, which coincides perfectly with our 50th anniversary, we thought it was time for a new look.

“It creates an opportunity to capture the last 50 years and look forward to the next 50 as Sacrewell.”

The investment in the 18th century Grade II* listed watermill and mill house will create a milling centre for excellence at Sacrewell, allowing visitors to not only see the working watermill in action but to mill and bake their own bread.

It will also create apprenticeships and further training opportunities for the community, as well as volunteering roles from historic re-enactment to gardening.

Mrs Allen said: “We thought the harvest festival would be a great place to launch the new brand and website because the event captures everything that we are about here at Sacrewell. We’re embracing the countryside, its history and traditions, as well as looking towards the way farming will change in the future.

“We were very much branded towards young children and families, but with the amazing heritage offer we have here at Sacrewell, we’re hoping to attract a wider market.”

The new waterwheel at Sacrewell will incorporate a hydroelectric generator which will feed electricity back into the National Grid, making Sacrewell’s new building sustainable and productive.

Attractions at the harvest festival include corn dolly making, falconry, shire horse and vintage ploughing demonstrations, dog and duck show, mill project tours, real ales and cider and local craftsmen selling their 
wares.

The event will run from 9.30am to 5pm each day. For more information visit www.sacrewell.org.uk.